Who IAS is
Integral Ad Science (Nasdaq: IAS) measures and verifies digital ad quality across CTV, social, and programmatic. Public company, staff across AMER, EMEA, and APAC, with a hub in Pune, India.
Integral Ad Science × ChangeEngine — QBR Strategy
Working Well.Ready to Expand.
IAS runs ChangeEngine like a pro. This review looks at what's performing, and where new programs can add reach.
- Work emails delivered lifetime
- 142,836Work emails delivered lifetime
- Best open rate on the account (Employee Engagement)
- 86%Best open rate on the account (Employee Engagement)
- Slack messages delivered
- 45,750Slack messages delivered
- Account-wide email CTR
- 7%Account-wide email CTR
Executive Summary
Strong performance, room to grow
IAS builds and manages its own ChangeEngine programs, and it shows — engagement is strong everywhere content exists. Compliance training and the flagship Newsletter clear 70%+ opens, and the onboarding journey runs at 72% opens and 5% CTR.
Today the team reaches roughly 950–1,000 employees, sending about 509 communications to date, with four — Newsletter, Learning & Development, Manager Coaching, DEIB — carrying most of the volume. Employer Branding, Recognition/Awards, Return to the Office, and the monthly Recommendations shells are still empty canvas: room to expand the same playbook that already works.
IAS is growing: revenue up 16% to $149M, guidance raised to $597–605M (13% growth) with $52M adjusted EBITDA at a 35% margin, a new EVP of Global Sales and a new CFO, and more hiring overseas for CTV and Publica. No layoffs in any public tracker. So the fastest wins are recognition, listening, and format fixes already set up in ChangeEngine — not a retention scramble.
Financial posture
Last quarter: revenue up 16% to $149M, guidance raised to $597–605M (13% growth), $52M adjusted EBITDA at a 35% margin. No layoffs in Layoffs.fyi or TrueUp.
Hiring signal, not a freeze
IAS named a new EVP of Global Sales and a new CFO this year, and said it is putting "boots on the ground" overseas to grow CTV and Publica.
Voice signal worth reusing
The July 2026 "IAS AI Newsletter" hit an 84% open rate and 207 clicks on one asset — the most-clicked internal content on record. Other launches can copy that approach.
Snapshot
What's active today
Here's how each active program is performing.
Onboarding
50 templates by region (APAC, EMEA, AMER, remote, VP+), with the journey live off each new hire's start date: 112 lifetime deliveries, 72% opens, 5% CTR. Two automations are still paused — "[HRBP Copy] First Day Instructions" (APAC/EMEA) and "Welcome to your First Day at IAS!" (REMOTE).
Manager enablement
The monthly Manager Guide goes out by email and Slack at ~69% opens. One of the steadiest programs on the account.
Culture / DEIB
Monthly "Moments That Matter" plus ERG and volunteer announcements at 71–75% opens. Clicks go to outside donation and volunteer links, not internal content.
Learning & Development
Second-highest volume after Newsletter at 68 comms: compliance and security training, Skills and Career Connections, quarterly goal reminders, and R&D growth content.
Compliance
The Annual Compliance Training Announcement goes out in stages worldwide at 80–100% opens — the best-performing content on the account.
Benefits / Enrollment
Enrollment Period has 5 comms, all sent. The Benefits program is basically one recurring ESPP email; there is no wider benefits content.
Offboarding & Leaves
26 templates cover parental leave by region and both kinds of exit, but only parental-leave triggers fire regularly and the "Voluntary Terminations" segment sits unused. Volume is tiny at 14 lifetime deliveries, yet it scores 100% opens and 21% CTR — the best on the account.
Pulse surveys / listening
No recurring survey. The only send is a one-off "Listening Session Under 35" from September 2024, now two years old.
Room to expand
Recognition and employer branding, a recurring pulse survey, and buddy, mentorship, promotion, and role-change messages are the next places to put the same playbook to work.
Engagement
How the account performs
Lifetime figures from ChangeEngine's analytics dashboard.
- Work emails delivered lifetime
- 142,836Work emails delivered lifetime
- Work email CTR account-wide
- 7%Work email CTR account-wide
- Slack 1:1 messages delivered
- 45,750Slack 1:1 messages delivered
- Slack messages scheduled · 20 channel posts delivered
- 2,231Slack messages scheduled · 20 channel posts delivered
| Program | Delivered | Open rate | CTR |
|---|---|---|---|
| Onboarding | 112 | 72% | 5% |
| Employee Engagement | 644 | 86% | 0% |
| Offboarding & Leaves | 14 | 100% | 21% |
| Compliance Training | Staggered globally | 80–100% | n/a |
| Flagship Newsletter | Recent sends | 70–84% | n/a |
| TCO/TAM Client Newsletter | High volume | 75–84% | 0–5 clicks per edition |
The most useful insight
The TCO/TAM Newsletter reaches about 500 client-facing employees at 75–84% opens, but gets 0–5 clicks per edition. The Product Marketing Release Newsletter, same program and a similar list size, gets 74–133 clicks because it links straight to decks, toolkits, and playbooks. Same channel, different call to action — and the format that works is one program over.
One anomaly
The December Marketing Monthly Release Package hit 24% opens against 70%+ for every nearby edition (January 71%, February 71%). Check that send's subject line and send time.
Audiences
Who the account reaches
- APAC · EMEA · AMER · Remote · VP+
New Hires
Fully segmented and already wired into the live onboarding journey.
- ~69% open rate
Managers
The monthly Manager Guide audience. Steady, reliable engagement.
- 61.5% open vs. ~70–71% baseline
R&D Employees
One R&D-specific L&D send came in at 61.5% opens against a ~70–71% company baseline. Worth watching, not yet a trend.
- ~500 people
TCO/TAM Client-facing internal audience
They open, they don't click. The clearest format fix on the account.
- Built and populated
Voluntary Terminations segment
Built and filled, but no exit journey uses it yet.
Strategy
Nine recommendations
Optimization and expansion ideas for a team already running its own programs, grouped by impact and effort, each with the data behind it.
Quick Wins
High impact · low effort — built assets just need turning on
Flagship recommendation
Recommendation 1: Complete regional Onboarding coverage
The journey performs well. Two automations are currently paused — "[HRBP Copy] First Day Instructions" (APAC/EMEA) and "Welcome to your First Day at IAS!" (REMOTE) — and are worth switching back on to complete regional coverage.
Signal: 112 deliveries, 72% opens, 5% CTR on the live journey; 2 automations paused.
Recommendation 2: Ship the Recognition draft
Awards Programs holds a finished Comparably Awards Slack post ready to go. DEIB and Culture prove this kind of message lands — worth sending.
Signal: 1 unsent draft in Awards Programs; DEIB/Culture at 71–75% opens.
Recommendation 3: Sharpen the TCO/TAM Newsletter call-to-action
Opens are strong; clicks lag. Borrowing the clickable format the Product Marketing Release Newsletter already uses — direct links to decks, toolkits, one-pagers — should close it.
Signal: 75–84% opens with 0–5 clicks per edition, vs. 74–133 clicks one program over.
Strategic Wins
High impact · more effort
Recommendation 4: Launch a recurring quarterly pulse survey
The last survey on file is two years old. Rerunning the Under-35 format quarterly gives a live read on sentiment.
Signal: one "Listening Session Under 35" from September 2024, nothing since.
Recommendation 5: Build a real Employer Branding program
Worth building next: IAS is hiring internationally under a new EVP of Global Sales, and the DEIB and Culture format is ready to reuse.
Signal: 0 communications in Employer Branding; DEIB/Culture at 71–75% opens.
Sustainers
Lower impact · low effort — protect what's already working
Recommendation 6: Investigate the December Monthly Release Package dip
A 24% open rate against a 70%+ baseline in nearby months. Most likely a send time or subject line issue, not the content.
Signal: December 24% vs. January 71% and February 71%.
Recommendation 7: Keep investing in Compliance and flagship Newsletter content
These are the account's best performers, and AI stories pay off: the July 2026 AI Newsletter is the most-clicked internal content on record.
Signal: 80–100% and 70–84% opens; AI Newsletter at 84% opens and 207 clicks.
Transformational
High effort · longer-term
Recommendation 8: Build out a full offboarding journey
26 templates are in place and parental-leave triggers fire today. The Voluntary Terminations segment is built and ready to wire in — the small volume already running engages best on the account.
Signal: 14 lifetime deliveries at 100% opens and 21% CTR.
Recommendation 9: Expand Benefits education beyond ESPP
Benefits is one recurring ESPP email today. The segments for wider benefits content are already in place and ready for content.
Signal: Benefits program content is effectively a single recurring ESPP email.
Roadmap
The next 90 days and beyond
Next step 1
Phase 1 — 0–30 days
- Turn the two paused Onboarding automations back on.
- Send the Comparably Awards Slack draft.
- Pull the December Monthly Release Package send details to find the cause of the dip.
Next step 2
Phase 2 — 30–60 days
- Rebuild the TCO/TAM Newsletter CTA using the Product Marketing Release Newsletter format.
- Scope and launch a quarterly pulse survey using the Under-35 format.
Next step 3
Phase 3 — 60–90 days
- Stand up an Employer Branding program timed to the new EVP of Global Sales' hiring push.
- Wire the Voluntary Terminations segment into a full offboarding journey.
Next step 4
Phase 4 — 90+ days
- Write Benefits content beyond ESPP enrollment.
- Recheck R&D and TCO/TAM performance after these changes run a full cycle.
Next steps
Share this ahead of the review call and pick the recommendations to run first.