IAS has built a mature communications engine in ChangeEngine. This review looks at what's working, what the data reveals, and where we can create even more impact together.
Executive Summary
IAS has built a strong, self-sustaining communications engine in ChangeEngine. The team independently manages 22 programs supporting 892 employees, with consistently strong engagement across its communications.
That foundation is already operating at meaningful scale: 452 communications published, 187K+ total deliveries, and sustained usage over nearly two years. IAS has established a proven rhythm in ChangeEngine and a strong foundation for continued impact.
IAS has been actively using ChangeEngine since at least 2024, with multiple programs already live at that point. Nearly two years later, the platform remains an established part of the team's communications strategy.
IAS has maintained a steady communications cadence, publishing between 33 and 76 communications per full quarter. That consistency demonstrates sustained adoption, not one-time or campaign-driven usage.
Across 36 configured programs, 20 have already delivered content, giving IAS a broad foundation across the employee journey — a proven playbook ready to extend further.
Across the 50 highest-volume Newsletter communications, IAS maintains an average open rate of approximately 69%, demonstrating consistent employee engagement even across its largest sends.
Snapshot
A look at where IAS is seeing the strongest adoption, engagement, and opportunities to build further.
Strong engagement
A mature, regionally tailored journey with 50 templates covering APAC, EMEA, AMER, Remote, and VP+.
Consistent performer
The monthly Manager Guide keeps a reliable cadence across email and Slack.
Healthy engagement
Monthly "Moments That Matter," ERG, and volunteer announcements keep this program consistently active.
High-volume, high-engagement program
IAS's second-highest-volume program spans security, skills, career development, manager reviews, self reviews, quarterly goal reminders, and the quarterly R&D guide.
Top performer
Annual compliance training reaches every region in stages.
Expansion opportunity
Enrollment communications are established, but ongoing benefits content remains limited.
Room to build a more consistent year-round benefits strategy.
Strong foundation to build on
26 templates support parental leave and employee exits across regions, creating a solid foundation for key employee transitions.
Opportunity to expand into additional leave journeys beyond parental leave.
Opportunity to broaden the journey
Listening is an emerging area, with room to build a recurring survey cadence.
A clear opportunity to introduce ongoing employee feedback loops.
Analytics
IAS has built a mature communications engine with strong engagement across a high volume of employee communications. Looking beyond the topline performance, the data reveals a few meaningful patterns across departments, tenure, and channel behavior.
Most major employee groups maintain 70%+ open rates, with several exceeding 80%. R&D stands out as the clearest engagement opportunity.
258 employees
29% of active roster — Research & Development
The pattern also appears among R&D managers, who average 59.6% opens.
Engagement peaks during years 1–2 and remains strong through year three before settling around 69–71% among longer-tenured employees.
290 employees are 4+ years tenured
41% of matched employees
IAS's highest-response Slack communications center on reviews, career development, and goals, showing particularly strong response when messages have a clear, timely action.
Slack does not track opens; clicks are used here as the engagement signal.
Strategy
IAS has already built the foundation. The next phase is about applying that proven communications engine more intentionally across audiences, channels, and key employee moments.
R&D is IAS's second-largest employee group, yet its 59% open rate suggests an opportunity to make communications more relevant to this audience. Rather than increasing communication volume, create a more tailored experience around the moments, topics, and messages that matter most to R&D employees.
258 employees · 59% open rate
Next move
Build an R&D communications track centered on role-relevant content, then compare engagement against broader company-wide communications.
Leadership visibility
Updates and messages directly from R&D leaders
Impact & innovation
Product milestones, launches, wins, and connection to IAS priorities
Recognition
Spotlight teams and contributors behind key projects
Career & development
Learning opportunities, internal mobility, mentorship, and growth
With Achievers recently launched, ChangeEngine can help keep recognition visible beyond the platform itself by creating recurring moments that bring employees and managers back into the experience. 41% of matched employees have 4+ years of tenure, making recognition another meaningful opportunity to keep long-tenured employees connected and celebrated.
Next move
Build an always-on recognition communications journey around Achievers, including awareness, manager nudges, employee milestones, recognition moments, and participation reminders.
IAS already has the foundation for automated feedback through its onboarding experience. The opportunity is to evolve from point-in-time surveys into intentional listening moments throughout the employee journey.
Next move
Start with one recurring pulse, then expand listening across onboarding, career development, recognition, manager effectiveness, or targeted employee groups.
IAS has already built a sophisticated onboarding experience. Apply that same approach to additional employee transitions so employees receive consistent, timely communications beyond their first days at IAS.
Next move
Expand automated journeys across different types of leave, return from leave, promotions, internal transitions, manager changes, and offboarding.
Channel strategy
Use the right channel for the right behavior.
IAS's strongest Slack response comes from communications with a clear, timely action, particularly around reviews, goals, and career moments. Continue using Slack to drive action while email provides richer context and storytelling.
Bring ideas beyond traditional employee communications to life with ChangeEngine FDE.
Forward Deployed Engineering opens a new way for IAS and ChangeEngine to partner, turning employee experience ideas into tailored digital experiences, interactive destinations, and custom workflows.
Explore FDE →What's next
The strongest next step is the one that creates the most value for IAS. These are the three areas we see as the clearest opportunities to prioritize together.
Optimize
Expand
Build
What feels most valuable for IAS over the next 6–12 months?